With over eight years in the commercial video production industry, we are a high-end video production company with the equipment and experience to completely take care of your video production needs. We have a real passion for commercial video production and take pride in providing the highest quality content for clients of any size. Our top-of-the-line, traditional cinematic lenses will skillfully capture the most visually striking and engaging video content to guarantee your company’s goals are met.
What Is Commercial Video Production?
An excellent way to effectively and efficiently explain an experience or core value customers can expect from a company is through short-form video. Commercial video production is essential to inspiring brand loyalty and building an emotional bond with your audience. Through high production quality and wide distribution — via the internet and television — commercial video productions can reach a vast pool of potential patreons.
What Does Paralux Visuals Offer?
At Paralux Visuals, we offer peace of mind through every step of the commercial production process. You can be sure that our experienced video production experts will exceed your content expectations with top talent and professionalism at every turn. We can use any of the types of video on the right to help make the commercial of your dreams!
Firsthand accounts are extremely effective endorsements of a product or service. Our documentation of customer journeys can showcase how impactful your product or service has been for your customers and can increase trust for your brand.
We coordinate with clients and event organizers to ensure your intended tone and creative objectives are achieved.
Instagram & FB Ads
The importance of a strong social media presence is not lost on us. We understand that it takes interesting, engaging content to get views and will utilize specialized skill sets to create strategic social media content.
Our product videos help potential and existing customers fully grasp the specifications and functionality of particular products or services while demonstrating practicality and highlighting inherent value.
Whether your brand is just starting or you’ve been in the market for years, we create branded videos to help you gain a bigger following. Let us take you to the next level with influential branded video content that strengthens brand awareness and furthers customer connections.
Why Make A Commercial?
Long gone are the days of exclusivity where commercials were a costly advertisement option only obtainable by big companies. Thanks to the availability of high-quality equipment, user-friendly editing software, the internet, and social media, the landscape of video advertisement has transformed. With a plethora of prominent platforms at our fingertips, the medium of commercial video production can be scaled to any size company on just about any budget, so really the question is why not make a commercial? Let’s take a look at five reasons you should make a commercial:
Commercials are a highly-effective way to not only strengthen existing customer connections but to create new connections with prospective customers and further drive brand awareness. Visibility and perception are key. The more recognizable your brand becomes, the more likely your sales will increase.
Visual content is more memorable than written content with informative, demonstrative ads having the highest rate of success. The amount of information a consumer is able to retain from a video advertisement directly correlates with how much confidence a consumer has in a particular product or service, which affects conversions.
A commercial provides a great opportunity for a company to present its personality to a wide audience. It’s a vibe, as the kids say. An enduring, influential imprint can be left on a consumer by building an emotional bridge to them via engaging, humorous, or heartfelt video content. It is in every company’s best interest to collaborate with a capable commercial video production crew and come up with creative content to connect with and grow a customer base.
In the age of AI and algorithms, Search Engine Optimization (SEO) is crucial in increasing online visibility and improving your Search Engine Results Page (SERP) ranking. As websurfers are less likely to go beyond the first page of search engine results, landing on the first page is an essential aim. Having a video on your website optimizes that page and increases the likelihood — based on specified keyword searches — that you will rank higher on the SERP.
Social Media Engagement
Social media users tend to be more engaged with and develop trust for brands that use video ads on their social media pages. Videos on social media pages benefit from reactions and cross-channel shares. They also have viral potential, which can send sales and brand awareness skyrocketing.
What Makes An Effective Commercial?
To be successful, a video advertisement should be engaging, entertaining, and informative. It must appeal to an audience of potential customers on some emotional level to peak and keep their interest. They need to care about your brand.
If you have a target audience, stay on target and maintain a strategic tone that most resonates with those you hope to reach. A good commercial should creatively convey the core values of the company to project credibility and instill trust in prospective customers. Once a certain level of certitude in a product or service has been established, brand loyalty will follow.
An often overlooked aspect of effective advertisement is originality. Many businesses mimic each other or are content to reside in the land of safety and blandness. The most memorable commercials are usually the weirdest, so do not be afraid to step out of your comfort zone and think outside of the box. Trust your production crew’s creative skillset and try something new.
Contact Paralux Visuals Today!
The results are in. Choosing a qualified commercial video production company to create compelling content for your business is a no-brainer. If you are finally ready to take your business to the next level, then contact Paralux Visuals for the highest quality in commercial video production. Let our experienced crew of cinematic-camera-toting creatives pave the perfect video advertisement avenue to get your company on the road to amplified brand awareness and soaring sales!