Brand Videos
Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.
This type of content is usually a great next step once you’ve grown a strong, core customer base and people are generally aware of your organization. Branded videos are great for building awareness and making connections with your customers. Consider using them as part of a PR campaign and for ongoing social media engagement.
What Are Branded Videos? Why Should I Invest In Them?
A branded video production is a professionally made video that centers on your company’s mission statement in a visual way that shows a customer rather than telling them why you do what you do. Thousands of companies around the world use branded videos, and they are integral pieces of marketing campaigns, social media ads, and much more.
Investing in branded video is one of the best ways to engage with your customers online. Today, we live in a digital world surrounded by video. Different social media platforms are even centered on video itself, and many consumers say that they are drawn to videos more than they are stagnant photos. Keeping up with the times will keep your brand relevant – so it’s a great idea to invest in branded videos.
Branded vs. Product videos
Product videos differ from branded videos in several distinctive ways. Branded videos are often produced as content and primarily used to familiarize the viewer with the company’s image, whereas product videos typically concentrate on the benefits of using a product or service. Branded videos often aren’t animated, but serve as a way to present testimonials or put a face to a company.
Product videos effectively describe how a product will help the client by demonstrating what problems it can help them solve.
how do we create a concept for branded video content?
Our first tip would be to start watching videos from other brands, possibly competitors, and write down what you like and what you don’t like. Then, considering these positives and negatives, consider your goals for a branded video. What do you want to show off? How long do you want it to be? What do you want to sell in your video? What is the overall goal? This could be just engagement, brand awareness, or outright selling the product. As always, if yproduct salesou hire us, we are here to help. We can help you narrow down your concept and bring it to life.
Paralux Visuals creates a concept for branded video content by first fully understanding the message we’re conveying and why it’s important to your audience. If the topic we’re exploring has been discussed in your blog, industry publications, or other videos, we’ll dive in head first to fully comprehend the content.
From there, we’ll find engaging ways to package that message, whether simple or complex, into the right concept to better connect with your target audience. We also take into consideration where the branded video content will be distributed so that we can properly create certain production and design elements for the project.
Research on Why Video Makes a Difference
As marketers tend to do, they want to know whether or not videos and branded videos are worth their time. A study conducted in 2022 that surveyed over 500 brands found that 87% of brands found that video content helped them increase website traffic, which has grown from 55% in 2015. Another study, also conducted in 2022, found that for every video produced, customer purchase intentions increase by more than 80%. The numbers are there. Video is taking the marketing world by storm, and it’s not going anywhere.
When and How Should I Use A Branded Video?
You should start using branded videos as soon as possible. As mentioned before, video content is at the forefront of the most popular social media platforms, and it’s backed up by numbers making it more likely for customers to purchase your product. In terms of the how, consider your goals for a branded video and contact us. We can help you narrow down a plan that will help you get the best content and continue growing your business.