Video ads are like street performers. They occupy a crowded space and try to catch your attention as soon as possible, but if they don’t deliver, you’ll just keep moving.

When it comes to performing, you want to be the main act—not the sideshow. They need to be too good to ignore to get views and engagement on social media platforms. Here at Paralux Visuals, we create videos that capture the eyes of your target audience.

Creating a video for your brand may seem easy, but once you get into the planning and logistics side of things to help your video be more professionally done, the task can easily become more daunting. That’s why Paralux Visuals is here to help you take your video content to the next level.

How video ads can help my business

If you have been struggling to find ways to get the word out to your target audience, video ads are the perfect way to help your audience see your product and relate to the brand.

A great video ad will drive engagement on the video itself and get people talking. Just think of those classic Super Bowl commercials that everyone is talking about at the office the next day – some of us are still laughing at them!

Your video ad might not be on the same scale as a Super Bowl commercial, but a great video ad can have a lasting, positive effect on your business.

One of the most important aspects of building your brand is creating what the marketing world calls “brand awareness.” Brand awareness means that a consumer may not necessarily be your customer yet, but they are aware that your brand exists, and they might have a general idea of what products or services your company sells.

This is important to any business or business owner that is looking to grow their business and become a powerhouse in their industry. If you can sell your brand’s name to people, they will start to buy your products.

To help drive this awareness and eventual tranformation into a customer, social media has become the go to for many businesses. If a business does not have a presence on social media, it may lose out on customers. This is why you find even the smallest of brands trying to leverage social advertisements and engagement to boost their reach and conversions.

Video ads create valuable engagement and boost brand awareness, but they can also help you generate leads for your business as well. If a prospective customer sees your video ad at the right place and time, with the right product, you may have a new loyal customer on your hands.

Why should I create facebook / instagram ads?

Social Media Video ads are the best way to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors, to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple social channels like Twitter, LinkedIn, and Periscope (which has literally built a social network based just on live video streaming).

As you might expect, different marketing channels require different video formats and styles to perform the best on their respective platforms. For example, a TikTok video advertisement would require filming a vertical frame that would fit a cell phone screen, as most people view TikTok on their mobile devices. Let’s take a closer look at the different types of social and video advertisements.

Facebook Video Ads

Facebook video ads are a great way to ensure people are aware of your business. On Facebook, you can narrow your ads down to a geographical area to make sure the people living around your business are receiving your ads. With a Facebook ad, you should expect to see lots of engagement and possibly leads being pushed down the sales funnel if the videos are done correctly.

Instagram Video Ads

Video Ads on Instagram can be viewed in a very similar way as Facebook ads are viewed because Meta owns Facebook and Instagram.

Many times, when you create a Facebook video ad, you have the option to push the same advertisement on Instagram in the same swing. Instagram also benefits from being filmed in a vertical frame as well.

Youtube Video Ads

An important aspect of any YouTube, Facebook, or Instagram Ad is the call to action. YouTube ads typically have very prominent calls to action. 

In addition, YouTube is much more searchable when it comes to video content. If you plan on recording yourself or your business, YouTube is the place you want to show off.

Linkedin Video Ads

LinkedIn video ads are less common than these other platforms, but if your business is based on B2B, you may want to consider planning for a LinkedIn Video advertisement.

Reddit Video Ads

Reddit is a platform that gets very specific with its content. Most of its users go there to explore specific topics and interests, so any video ad on Reddit should only be run if your product is just as specific as the thousands upon thousands of subreddit pages that exist on the site.